Before I had my first child I had used other baby carriers with the straps. My back and shoulders would be aching after only a short period of time. I knew it wouldn't be the right carrier for me and my child.
Once my son was born, my mom bought me the Moby Wrap and I absolutely fell in love with it! It is so comfortable and fun. It helps to keep my son warm, which is a plus for the cold Michigan winter we're just finishing! It's much more versatile than the carriers with straps because I can use it to carry him on my front, side or back. He can face inward or outward or even be cradled or breastfed in the wrap!
The design of the Moby Wrap is better for my baby because he actually sits in the wrap as opposed to hanging in the carrier. There is a wide variety of colors available for the wrap also. I love this product and recommend it to everyone!